You’re not just competing with thousands of service providers like yourself. You’re competing with hundreds of emails, nonstop social media notifications, and ten other tabs open on their screen.

 

For customers to opt in -- and press purchase -- you need to captivate them instantly.

With a quick glance at your page, they need feel like they can trust you. They need to be in awe of your work -- imagining the ways that you could help them. They need to assume your products and services will be worth a large investment because you’re clearly a top expert.