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Inrtoduction


BABY BARE ESSENTIALS

The behind the scenes of your brand creation

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Inrtoduction


BABY BARE ESSENTIALS

The behind the scenes of your brand creation

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Hi Casey and Mark!

Β 

This week my team and I were hard at work taking into account your feedback and bringing your brand to life. We have created a revised moodboard, along with many logo designs, of which we have chosen 3 final ones for you to pick.


We hope you love it!


Let's dig in!

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Moodboard


Moodboard


MOODBOARD:


Following your feedback, we took the elements you liked from both of the mood boards and came up with this final brand board. The hand rendered fonts give your brand a personal feel, and the yellow, the unisex most used for babies, adds a little personality and brightness to your previous colour pallet. Then, paired with neutral photography throughout the website, and the greys, it will make it timeless and calming.

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Logo designs


Logo designs


LOGO DESIGN PROCESS:

Here you can see out of our sketches, which logo designs we explored further and brought to life digitally. From here, we picked our final three as you will see next.

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Logo 1


Logo 1


LOGO 1: BADGE LOGO

We started this process by exploring how to take what you already have but refine and improve it. When creating the badge like logo we came up with two examples: one completely digital, like your was, and one bringing in more hand-drawn elements to add that personal touch.

PERSONAL VERSION:


MODERN VERSION:


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Logo 2


Logo 2


LOGO 2: Simple

This logo aims to simplify the idea of using the bear even more. In design, less is more, and the more minimal the logo, the more timeless it becomes. The icon of this logo, can be sure to last the test of time, and if anything, simply the font could be changed every couple of years.

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Logo 3


Logo 3


LOGO 3: Hugged by mama bear

This logo, our studio favourite, is meant to represent a mother bear hugging her pregnant belly or her little one. It is modern and clean, but at the same time, filled with personality. 

 
 
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New Page


THAT'S A WRAP

We would love to now jump on another call and hear your thoughts! :)

Book a call

New Page


THAT'S A WRAP

We would love to now jump on another call and hear your thoughts! :)

Book a call