CONCEPT 2: SEAL OF APPROVAL
The way we see it, anyone following the Foodie blog is checking what is good or not for their body. If it's not "Foodie" approved, then they will try not to eat it. In a way, Foodie then becomes an authority brand, an aspirational one, and therefore we thought we could treat the logo like a "seal of approval". That is why we took one of our favourite word marks and developed it into a stamp like logo.